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It's hard to know what to do when someone you know is hurting.

The Comfort Company makes it easier than ever to show how much you care.

It’s so human to feel helpless when the people we care about are hurting.

If you’re like me, you put a lot of pressure on yourself to do or say just the right thing to make it all better.  You want those perfect poetic words to ease their pain.  And if you just wait long enough, they’ll come to you … right?

But that’s where we’re getting grief & suffering all wrong.

Our job isn’t to fix their pain. It’s simply to acknowledge it.

So let’s stop shying away from people who are hurting because we don’t have a solution for their sorrow.

Instead, let’s focus on what we do have: the ability to see & bear witness to their pain.

Those who are hurting will tell you... ACKNOWLEDGEMENT is the best gift of all.

We make it easier than ever for you to show up for your people.
PLUS, we're trusted by....

The Comfort Company is the only online sympathy gift store founded by an uber-empathetic social worker who’s dedicated to helping you feel less awkward and more helpful when the people you care about are hurting. Here's how:

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Choose a gift.

We’ve curated a tried and true catalog of gifts designed to make it easier for you to reach out. Not sure what to send? We got you. Here are our top picks to help you gift well.

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Place your order.

We’re a small business with a big heart: expect high-touch, boutique service from 2  hands-on gals (with 18 years of social work & aftercare experience) and huge empathetic hearts.

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Know you helped.

From aftercare support to a 2-month check-in reminder, we’ll make it easy for you to show your care & support. We love to share our favorite tips & tidbits with you (and YES, from time to time, great deals).


It all began with a phone call, a piece of play-doh and a heart that was moved to help…

Rewind twenty-two years:

Renee Wood received a phone call that her sister-in-law’s father had passed away. With a new baby at home and unable to travel, she went online to find the perfect gift…one that would be a reminder of the deep love her sister-in-law shared with her father, but at the same time, acknowledge her great loss.

Unable to find such a gift, Renee took matters into her own hand… literally.

She used some play-doh and designed a teardrop pendant which a local jeweler then cast into silver. Combined with a verse she had written, she finally felt she had the perfect gift.

Soon after, demand for the pendant began to grow and The Comfort Company was founded to meet this growing need.

By combining her training as a medical social worker with her soft heart for those who are grieving, Renee continues to pursue her mission of changing the way people respond to tough times.

Because not knowing what to say—or how to say it—shouldn’t be holding you back from showing up for your loved ones.

What Our Customers Are Saying

★★★★★
Of all the gifts I received after my father's death, this is the one I treasure the most. I wear it all the time and it is a constant reminder of him. It is my flower that will never fade....just like my memories. Thank you for creating this piece.
Jan
★★★★★
I was truly touched by the beauty of such workmanship. I especially felt total comfort knowing that my Mom was in Heaven looking down upon us. Thank you so much for providing us with such beautiful and comforting memorable pieces.
Michelle Harris
★★★★★
Just wanted to send you a quick email to let you know that I went back home to Southern Indiana last week to visit my sister. While I was home I went to the cemetery to visit with my Mom and to see the bench for the first time and what a BEAUTIFUL bench! I am lost for words to even to start describe what I felt when I saw it. I was so comforted by the words as I read them and the plaque with my Mom's information on it.
Emily Zonder
★★★★★
Just thought I would drop you a note to let you know how happy I am that you started this business. I received a Forget-Me-Not teardrop necklace in November when my mom died suddenly and tragically. I can't tell you how much this necklace has meant to me. I have worn it everyday since I received it.
Mary
★★★★★
“Words cannot express the joy I feel because I know when my friend receives his lantern, he will know there was a special love and care that went into the choice I made. May you continue to bless others the way you’ve blessed me. You certainly know your purpose.”
June F
★★★★★
“Thank you so much for the time and attention to our plaque. I was worried about placing an order for a custom product over the internet, but your company did the most beautiful job on our plaque. Your company has been a delight to work with.”
Nancy G
★★★★★
“I just want to thank you for the great customer service in getting my order to my friend before Mother’s Day. I could tell from his text that your product brought him so much joy during this sad time. Thank you again! It gives me great joy to know this.
Benita T