Grief is hard.

Showing you care should be easy.

Your job isn’t to fix their pain. It’s simply to acknowledge it.

It’s so human to feel helpless when the people we care about are hurting.

If you’re like me, you put a lot of pressure on yourself to do or say just the right thing to a grieving person to make it all better.  You want those perfect poetic words in this time of need to ease their pain.  And if you just wait long enough, they’ll come to you … right?

But that’s where we’re getting the grieving process all wrong.

Our job isn’t to fix their pain. It’s simply to acknowledge it.

So let’s stop shying away from a grieving friend or family member in their time of grief just because we don’t have a solution for their sorrow.

Instead, let’s focus on what we do have: the ability to see & bear witness to their pain in a beautiful way.

Those who are hurting will tell you... ACKNOWLEDGEMENT of this tough time is the best gift of all.

We make it easier than ever for you to show up for your people with the best sympathy gifts.
PLUS, we're trusted by....

The Comfort Company is the only online store with unique sympathy gifts founded by an uber-empathetic social worker who’s dedicated to helping you feel less awkward and more helpful when the people you care about are hurting. Here's how:

Choose the perfect sympathy gift.

We’ve curated a tried and true catalog of gifts designed to make it easier for you to reach out. Not sure what to send? We got you. Choose from this selection of sympathy gifts to help you gift well.

devices icon

Add a special message and place your order.

We’re a small business with a big heart: expect high-touch, boutique service from 2  hands-on gals (with 18 years of social work & aftercare experience) and huge empathetic hearts.

Helping hands with heart icon

Know you helped during a challenging time.

Remember, the healing process takes time. Checking in at the 2-month point is a great way to show support. If you're signed up for our newsletter, we share our favorite tips & tidbits with you (and YES, from time to time, great deals).


It all began with a phone call, a piece of play-doh and a heart that was moved to help…

Rewind twenty-two years:

Renee Wood received a phone call that her sister-in-law’s father had passed away. With a new baby at home and unable to travel, she went online to find the perfect gift…one that would be a reminder of the deep love her sister-in-law shared with her father, but at the same time, acknowledge her great loss.

Unable to find such a gift or the right words, Renee took matters into her own hand… literally.

She used some play-doh and designed a teardrop pendant which a local jeweler then cast into silver. Combined with a sweet message she had written, she finally felt she had the perfect unique bereavement gift.

Soon after, demand for the pendant began to grow and The Comfort Company was founded to meet this growing need.

By combining her training as a medical social worker with her soft heart for those who are grieving, Renee continues to pursue her mission of helping people show up in the best way to tough times.

Because not knowing what to say—or how to say it—shouldn’t be holding you back from showing up for your loved ones.

What Our Customers Are Saying

★★★★★
Of all the gifts I received after my father's death, this is the one I treasure the most. I wear it all the time and it is a constant reminder of him. It is my flower that will never fade....just like my memories. Thank you for creating this piece.
Jan
★★★★★
I was truly touched by the beauty of such workmanship. I especially felt total comfort knowing that my Mom was in Heaven looking down upon us. Thank you so much for providing us with such beautiful and comforting memorable pieces.
Michelle Harris
★★★★★
Just wanted to send you a quick email to let you know that I went back home to Southern Indiana last week to visit my sister. While I was home I went to the cemetery to visit with my Mom and to see the bench for the first time and what a BEAUTIFUL bench! I am lost for words to even to start describe what I felt when I saw it. I was so comforted by the words as I read them and the plaque with my Mom's information on it.
Emily Zonder
★★★★★
Just thought I would drop you a note to let you know how happy I am that you started this business. I received a Forget-Me-Not teardrop necklace in November when my mom died suddenly and tragically. I can't tell you how much this necklace has meant to me. I have worn it everyday since I received it.
Mary
★★★★★
“Words cannot express the joy I feel because I know when my friend receives his lantern, he will know there was a special love and care that went into the choice I made. May you continue to bless others the way you’ve blessed me. You certainly know your purpose.”
June F
★★★★★
“Thank you so much for the time and attention to our plaque. I was worried about placing an order for a custom product over the internet, but your company did the most beautiful job on our plaque. Your company has been a delight to work with.”
Nancy G
★★★★★
“I just want to thank you for the great customer service in getting my order to my friend before Mother’s Day. I could tell from his text that your product brought him so much joy during this sad time. Thank you again! It gives me great joy to know this.
Benita T
★★★★★
My father in law recently passed away, and we received a gift from my husband’s employer. It was a box that included a candle and a beautiful silver pendant. I had never heard of your company, but I am very touched by it. It is difficult to say the right things to somebody when they are hurting, so I am definitely going to purchase things from your company to share with my loved ones in the future. I love the statement on your website where it says it’s not our job to fix the grieving. It’s to acknowledge it. I am so amazed by this. I read the story of the founder, making the teardrop pendant. What an AMAZING idea. I just want to thank you all because I am sure you have brought comfort to many people. This is such a great company. I can totally tell.
A Soza
★★★★★
Hello, I received the memorial stone in honor of my best friend’s dad today. It is absolutely beautiful. It is so much bigger than I thought it would be, but it’s perfect! Thank you for the quality customer service, support, workmanship and fast shipping that went into this order! I will absolutely refer your Company to others!
Best regards, Paula Sarnovsky ❤️

What is an appropriate bereavement gift?

Remembrance gifts vary and for every person and loss.  Memorial wind chimes, a memorial bird feeder or a memorial stone make beautiful gifts for those who choose to remember a person's life with a memorial garden.  A beautiful piece of memorial jewelry can be a thoughtful way to mark this hard time. Memorial picture frames with a personalized message are a lovely gift for the home. Finding a special place in the house to keep small keepsakes as a constant reminder of their loved one can be truly comforting.